Ultimate Flyer Guide by shapeNprint

There has been a moment in everyone’s life, where someone has been handed over a flyer while walking across the street. Or we might have come across them in the newspapers, magazines, or even pasted on the walls.

Notice that on some occasions you might have read it very eagerly, and on other events, you might have thrown it away. Thinking about what catches the attention of the people is an excellent start to design a flyer. Most of the people or organizations & businesses get this wrong totally, and the flyers end up in the dustbin. So, what is the right way?

This is when the design, content and material of the flyer comes into play. Well, with shapeNprint’s Ultimate Flyer Guide — we will help you design a cool flyer which will help drive your business/agenda forward.

Let’s start the guide with an interesting fact. Flyers are one of the most popular recognized stuff in the printing section on the internet, as their sizes are perfect for getting them printed in people’s homes as well in the offices, along with the printing shops.

Flyers are incredibly informative and grab attention for a considerable time and interest. Floating Flyers represent the most effective way of local marketing, which cheaps out marketing costs. So keeping in mind that nobody has the time to read a flyer, thus making it look more attractive to induce people to read it entirely and retain it for a longer time.

Here are a few pointers to help your flyers fulfil what it’s really meant for, promote what it presents and make it super effective:

Catchy and attention-grabbing Headlines
The headline will be the priority, on what people will see when they glance at the flyer. So the headline stuff needs to be distinctive and stand out from others. Then only it will grab the attention of the public. When writing a headline, try to keep in minimum words. Ideally, it should be six words or less, and not use no more than two lines.

Emphasis on Key Words
Certain keywords or phrases can help put in a huge focus on the flyer. Make them bigger, bolder or brighter than other text on the page. This will help the audience to focus on these words, which will drive attention to your brand.

Visual Representation
For an effective flyer, all the information shouldn’t be just thrown on the page. Te key message presented should be clear, crisp, short, and to the point. The contact information and website should be mentioned clearly, to make it convenient for prospects to reach the company’s website. A large, bold text at the top of the flyer will guarantee your audience will get that message.

Use high-quality images
The image and the image quality will be making or breaking the design, and also the composition. The image should relate to the information on the flyer. The image should be sharp and clear.

The Balance
The last thing that you should so, is to try to fit in a lot of elements like text, graphics, images, animation into the design. It is visually overwhelming and will repel the audience. People won’t have any idea where to direct their attention to. The information will be lost in the crowd.

Typography & Font
The fonts and the typography that will be put in the flyer will be communicating the message to the public. The right type of setup will be driving home the branding and thus will help drive home your branding and reinforce your messaging, while the wrong fonts can confuse your audience.

Identifying the target audience is the key.
Recognizing the motive of the flyer is essential and for that identifying the target audience will be necessary. You must try to identify the prospects and leads and adjust and modify the information much aligned to their interests.

Flyers size and the material are crucial.
Flyer material should be elegant and sturdy. Only robust flyers can make an impact on the receiver and can be retained by the reader. Fragile fabrics can demotivate people to keep them. Size of flyers is not fixed. It depends on the amount of information you need to convey.

Resolution
Needless to say, the resolution of the flyer should always be of high resolution. The image quality must be at least 300 dpi (dots per inch). In this way, it will come out to be crisp and clear.

Flyer designs should be chosen carefully
Selecting a proper template, using photographs, and images, having the right colour schemes and using trendy taglines or references are incredibly vital.

In the world of marketing and advertisement, flyers have become crucial. This is because the general set of the audience come across them regularly and read them eagerly with full concentration to get the message. Flyers are an excellent and important method of having customers on board. Flyers must be distinctive, eye-catching, well designed, sturdy and cool.

You now know what are the things in the flyer that’s going to grab people’s attention, deliver key messaging, and drive real results. You want to make your company’s flyer extremely unique from the crowd. But the main dilemma is how will you do that?

Well, why worry when shapeNprint is here for you!
shapeNprint will be solving your problems in graphic designing and printing, and fulfil every need related to this area. Introducing for the first time ever — Live Designing, Nearest Printing & Fastest Delivery. It is as easy as adding it into your cart and checking out. Design, Print and Delivery all taking place in just one click. shapeNprint will design these amazing flyers for you. Afterwards, from shapeNprint itself, you can get the flyers printed from your nearest printer and delivered right at your home. All of these with just a click of a button.

So come, bring your flyers to reality with shapeNprint.

Meanwhile, check out our Instagram Handle — where we shed light on our development, product designs, promos, and much more exciting stuff.