Improve your Instagram Engagement with shapeNprint
Have you ever wondered what a good engagement rate is, how to increase yours, or why it even matters? If you have ever done that, you are not alone!
Up until recently, we looked at the number of likes on a post as a strong indicator of its performance. But today brands need to look further into their performance metrics and track comments, saves, shares, Instagram Stories views, and even DMs to understand how their content performed.
Anyone who uses Instagram for business should keep an eye on their engagement rate. Not only do brands, influencers, and potential partners look at this rate for social proof, but your potential customers are checking it out too. If you have a large following but a very low amount of engagement, people might start to think your followers are fake, which can hurt your credibility.
Having an engaged following also shows you that your audience is interested in what you’re posting, and they might be interested in working or buying from you one day. You don’t need to obsess over your engagement rate, but it’s certainly something you should think about often.
Now, shapeNprint is sharing a few ways that you can level-up your Instagram strategy and increase Instagram engagement:
Grow Your Following and Engage with Other Accounts
One of the best ways to increase your engagement rate is to increase the amount that you engage with others’ accounts. Whether you’re commenting on your followers’ posts or liking posts from pages you enjoy or who might want to follow you, engaging with others encourages them to engage with your posts.
Share User-Generated Content
UGC is a great way to encourage your followers to engage with your posts. With UGC, you can encourage your audience to share their own stories of your product or brand. Users often love to hear from their favourite brands, so when you reach out to get permission to share their content, you’re also building their brand loyalty. UGC is a fairly simple way to help skyrocket your engagement.
Add Hashtags
If you’re not already using hashtags, it’s time to jump on the bandwagon because they’re an excellent tool for getting your content in front of potential followers. First, Instagram lets you use 30 hashtags per post, so you’ll want to take advantage of all 30 if you can. Use hashtags that relate to your image, even if they’re a little off from your usual message. You never know who might come across your posts and be interested.
Optimize Your Bio
A good Instagram bio gives your potential followers enough information to decide whether or not to follow you. You can decide based on your brand, whether you want to provide a brief description and emojis or make it more professional. People often go to social media now to learn more about their favourite brands, so give them an easy way to reach out to you. Be clear and concise, but also let your brand’s personality shine through.
Make Sure You’re Sharing Quality Content
Having quality content is one of the best ways to encourage your followers to interact with your posts. While you’re at it, make sure your feed looks cohesive & is continuous. Whether you want to stick to a photo theme, a pattern, or even just a specific filter you always use, make sure your audience knows one of your posts when they see it. Potential followers will likely visit your profile to decide if they want to follow you or not. The nicer it looks for them, the more likely they are to follow.
Collaborate with Influencers in Your Niche
By partnering with an influencer, brand, or even someone with a complementary product or service to yours, you can reach an audience that may be brand new to you, and will likely be ready and eager to engage. If you’re able to find the right partner that is a good match for you and your goals, collaboration can be a great way to boost engagement.
Now you know what Instagram engagement is, how to measure it, and how to improve it. You’re all set up for success on Instagram now, so remember to have fun with it. Be creative, and try your best to differentiate your content from others.
Of course, nothing happens overnight, but if you make sure to implement these tips once you start by dedicating just a little time and effort, then you’ll really see your Instagram account report better results. All this without having to spend a dime!
Now that you know: if this article was helpful… share it with your contacts on social networks so they can also make their Instagram accounts take off!
Are you still not sure how to make good Instagram content? Well, shapeNprint is here for you. Introducing for the first time ever — Live Designing, Nearest Printing & Fastest Delivery. It is as easy as adding it into your cart and checking out. Design, Print and Delivery all taking place in just one click. Your dream posts will be turned into reality with shapeNprint.
Keep checking shapeNprint’s Instagram Page to get a ton of tips for Instagram & Graphic Design.
